Great article on Twitter and Porn here.
For marketers, Twitter (Twitter) has been a dream come true. It’s an open platform growing at a phenomenal rate. This combination can allow a single tweet to be seen by thousands of potential customers. But as Twitter continues its mainstream ascent, it has been targeted by spammers and scammers, something that doesn’t help legitimate marketers or users at all.
Yet despite its spam woes, Twitter has somehow avoided an overflow of content from one of the Internet’s biggest industries: porn. Well, until recently that is. An interesting article in MediaPost describes both marketers and Twitter users noticing an increase in pr0n-related spam, and they are not liking it. The issue makes us wonder: should Twitter stamp out pornography; and how should they go about it?
The MediaPost piece essentially quotes some of Twitter’s active marketers on the issue of Twitter and porn. What they have to say, though, is not pretty at all. While you can guess how users react in the piece, Ben Smith of MerchantCircle sums up the problem best:
MerchantCircle has begun to offer a portfolio of local city-specific coupons via Twitter feeds. “As we have found with any new communication form, pornography and other types of issues creep in,” says Ben Smith, MerchantCircle CEO. “The problem with this type of activity is that it undermines the trust in the communication channel, which will have a disastrous effect on the channel.”
Has pornography taken over Twitter? No, not by a longshot. Is it a growing problem? Absolutely. Things like Twitter porn trojans make it clear that Twitter is not impervious to porn-related spam and malware.
We took a look at the Twitter Terms of Service, which governs user interactions with the Twitter platform. While it mentions that they can “remove Content and accounts containing Content that we determine … are obscene or otherwise objectionable,” it makes no specific reference to pornography.
Compare this to the terms of service of other social media companies, such as the Facebook Statement of Rights and Responsibilities, which specifically states the following:
6. You will not post content that is hateful, threatening, pornographic, or that contains nudity or graphic or gratuitous violence.
Does this mean that Twitter doesn’t care about porn? Absolutely not – Twitter has addressed pornography spam in the past and we doubt that it would let the Internet’s underground industry tarnish its strong reputation.
And yet Twitter needs to monitor the situation. Porn should not be acceptable on Twitter, especially an open platform that millions of companies and users use for business and marketing every single day. It may be a relatively small issue now, but it will grow more prevalent unless they put a stop to the problem early. It’s easy to forget just how much of the Internet is entirely porn.
First though, Twitter needs to build a search spam solution ASAP. It’s all part of the same core problem that Twitter will need to address.